No plastic. No smell.
Wood fibers instead of polyester – breathable, odorless, naturally better.
Natural performance you can feel.
Silky light, cooling, and flexible—without any synthetic fibers.
Created for a new sports culture.
Minimalist design, natural materials, genuine performance.
New in: Fall 2025
Men's bestsellers
Women's bestsellers
Natural Hoodie - Black
€69,00
€139,00
TENCEL™ Polo - Navy Blue
€79,00
Oversized TENCEL™ Polo - Navy blue
€39,00
€79,00
Natural Performance Skort - Sand Beige
€39,00
€79,00
Sleeveless TENCEL™ Polo - Peach
€49,00
€69,00
Natural Lavender Polo
€89,00
Sleeveless TENCEL™ Polo - Sand Beige
€49,00
€69,00
Oversized TENCEL™ Polo - White
€39,00
€79,00
Sleeveless TENCEL™ Polo - Navy blue
€49,00
€69,00
Custom production for companies and clubs
Personalized clothing based on our Serino brand with attractive volume discounts, fully customizable styles, and fast delivery.
Support a young start-up
I'm Sebastian, founder of Serino and former competitive athlete. It always bothered me that plastic sportswear works, but never feels good—you sweat, it sticks, it smells.
With Serino, we're making the next generation of sportswear: clothing made from wood instead of plastic that finally combines performance, sustainability, and style.
Wood fibers are superior to polyester
Unlike polyester, which traps heat, retains odors, and feels artificial, wood fibers are breathable, cooling, and odorless. They feel silky soft, wick away moisture quickly, and dry rapidly.
Wood fibers such as modal or lyocell are made from sustainably sourced beech or eucalyptus wood in a resource-saving cycle. So they're not only good for you, but also for the environment.
More than 7,000 satisfied customers
Sportswear for women and men
To perform at your best when exercising, it is important to feel comfortable in your sportswear. Our men's and women's collections combine maximum functionality with unparalleled comfort—for greater freedom and ease during exercise and everyday life.
Natural sportswear made from wood fibers instead of polyester
Serino wood fibers offer many advantages over polyester. They quickly wick away moisture, keep your skin feeling dry, and prevent sweat from sticking to your clothing. The breathable material regulates body temperature, is extremely lightweight and flexible for full freedom of movement and comfort during any activity.
Clothing for sports and everyday wear
We offer a wide selection of sportswear that is perfectly tailored to your needs. In our men's collection, you will find sporty, functional polo shirts and T-shirts, comfortable pants, and versatile layers. Our women's collection includes sporty, elegant polo shirts, tops, and T-shirts, flexible skirts and pants, and cozy, soft layers. The outfit is rounded off with breathable sports socks and caps. And anyone looking for affordable sportswear will find what they're looking for in our outlet.
Sustainable sportswear for maximum comfort
Our collection combines style, comfort, and environmental awareness. All garments are made from sustainably sourced and environmentally friendly wood fibers from the EU. We avoid polyester to prevent microplastics and, for every item sold, we collect 1 kg of plastic from waterways with our partner Plastic Fischer. With every purchase of our clothing, you contribute to environmental protection without sacrificing comfort or performance.
