About Us
Sport reimagined. Made natural.
I've loved sports my entire life. I started playing golf at the age of five, dreamed of a professional career, and played at the college level in the USA. But no matter how intense the training was, one thing always bothered me: the clothes.
Plastic on the skin, sweat, odor. No athlete should have to deal with synthetic fabrics. So I founded SERINO. Our clothing made from wood fibers is breathable, lightweight, and plastic-free. Designed for performance, made for athletes. – Sebastian Reetze (Founder)
Behind the scenes
Wood fibers. Better for you. Better for the environment.
Our clothing is made from wood fiber—lightweight, breathable, and naturally odor-resistant. It keeps you cool, dry, and fresh without sticking. While polyester traps sweat, heat, and odor, our fabric wicks away moisture and keeps you feeling fresh.
And best of all: Production saves 50% CO₂, 90% water, and uses no harmful chemicals. Naturally better.
1 sale = 1kg plastic
For every item of clothing sold, we collect 1 kg of plastic from the world's rivers – together with Plastic Fischer. You're not only contributing to better clothing, but also to a cleaner environment. One shirt, one kilogram less plastic.
From the first idea to today
2021
An idea
We "tailor" the first drafts in our garage.
2022
First steps
Our first small collection will be launched in the fall.
2023
Test run
Our first golf season selling at regional golf courses.
2024
It's getting bigger
We attend trade fairs and professional tournaments and are increasingly selling online.
2025
Everything new?
With our new brand SERINO we are expanding our product range for other sports.
